An infographic is a powerful way to communicate data, ideas and knowledge in a visual format. It combines visual elements like charts, diagrams and illustrations, along with minimal text to explain topics in a way that’s easy to grasp.
Although infographics have existed for a long time, they became super popular through blogging and content marketing in virtually every industry, from digital marketing to DIY.
As of 2024, the wide-range use of infographics on blogs and social media has slowed down a bit now that video has become so poignant. However, infographics are still very relevant as tools to communicate complex information in a visually engaging way. This is especially true in education, science and politics.
Businesses, educators, and marketers use infographics to improve engagement, communication, and persuasion across content marketing, social media, presentations and reports.
According to Robert at The Product Agency, infographics are now a bit retro, like 80s and 90s fashion trends. He believes people should still invest in Infographics because they cut through the noise. In his words, “Go retro. Go infographics. They’re consumable, shareable, and retro in a world of video noise.”
Now, if you’re new to design or content marketing and don’t know much about infographics or how to use them effectively, this guide is perfect for you.
In this article, we’ve covered everything you need to know about creating an infographic that’s beautiful. You’ll also find customizable infographic templates and examples sprinkled throughout this article so you can start creating your own visuals.
But first…
If you need valuable tips for creating amazing infographics for marketing and business, we’ve got it all covered in this video.
Here’s a short selection of 10 easy-to-edit infographic templates you can edit, share and download with Visme. View more templates below:
